A few days ago, I exposed a foolish letter I wrote to try

and get prospects when I first became a freelance

copywriter. (Just go here in case you missed

it: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html)



Do you know what the right way to have approached this

situation would have been?



Meaning, if a freelance copywriter wanted to go out and try

and "attract" new prospects (as opposed to chasing them

down), can you guess what I should've done?



The answer is simple: I should have wrote up a

lead-generating ad (or more accurately, a series of

lead-generating ads), and then...



I should've mailed the heck out of them!



Remember, the best way to generate new business is by using

2-step lead-generation.



Meaning, you go out and ask your potential prospects if

they're interested in getting a free report, or a free

guide, or in this case, maybe you'd want to pick out some

kind of fancy-schmancy name like a



"FREE Business-Owners Special Report: 7 Little-Known But

Incredibly Powerful Secrets The Big Guys Are Using To

Triple Their Sales, Starting Immediately!"



Even better still -- if you target your message even more

directly to your prospects, your response rates would be

even higher.



Like this:



"FREE Retail Store Owners Special Report: 7 Little-Known But

Incredibly Powerful Secrets All The Big Retailers In Tampa

Are Using To Explode Your Sales, Starting Immediately!"



You'll notice, in this headline you've "double-bonded" with

your prospect: You let them know this report is only for

"Retail Store Owners", and only for those retail store

owners in "Tampa".



(And you could've even been more specific than that -- like

"Sporting Goods Store Owners" -- that would be even

stronger and more compelling.)



Listen, no matter what you're talking about, it's always the

little subtleties that'll get you from good to great, so

pay VERY close attention to them.



O.K.?



And if your not interested in being great, then why are you

even reading this?



Right?



Now go sell something,



Craig Garber

http://www.kingofcopy.com



P.S. Wanna see more tips like this? Go check out the

archives

at: http://www.kingofcopy.com/tips/tiparchives.html



Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com.